Elsie Jahjah has a background in psychology and counselling, but in 2016 decided to pursue her other favourite way to make people happy – chocolate! After deciding that she needed to make her chocolate authentically from the bean, she started an exciting adventure of learning about chocolate.
She now uses childhood memories and family members to inspire the flavours of her bars, which are rich and decadent.www.alouss.com
As a child, Elsie was affectionately known to family and close friends as Alouss. The name was born from love, so it seemed fitting to name her chocolate brand, also born from love, the same thing.